Clean. Clear. Pore–fection. The pore cleansing MDsystem
Rodan + Fields is a premium skincare brand built on a legacy of innovative dermatology-based skincare products backed by clinically proven results. Their mission is to create positive change in people's skin and their lives.
ROLE
Associate Creative Director
CATEGORIES
Video and animation, Creative strategy, Website, Photo art direction
Photography + Video Credits — Jai Odell and Josh Dickinson
The Pore Cleansing MD system was a brand-new product campaign that we built and launched in Summer 2019. The proprietary at-home dermatological tool is near and dear to the founders of Rodan + Fields, based on a prototype that they built themselves. As the Associate Creative Director for this campaign, I led the creative strategy, photo art direction, and video/animation assets for use in digital, print, convention, and social channels. Below you’ll see how we showcased the new technology of this tool as multi-use by featuring a demonstration video, various product style shots, and content with a focus on efficacy, results, and testimonials (and, of course, shop).
