Highest Coverage, Lightest Touch—NARS Cosmetics concealer launch
Nars' launched a high-coverage, matte concealer with a natural finish. Along with creating visual assets, I designed a tool to find your best shade and formula among the full concealer assortment.
ROLE
Director of Creative and Digital Design
CATEGORIES
Interaction design
Social strategy
Website
Photo art direction
Before and after which highlight application benefits, shade texture
and pairings to highlight, contour and correct.
Concealer interactive tool
An online finder for digital shoppers to find their best concealer by matching skin tone and coverage preferences.
This experience includes a before/after toggle, how–to application video and reviews.
