Blueshift Nutrition
Blueshift Nutrition is a Series C wellness startup that produces nutritional supplements and a bespoke water bottle.
ROLE
Head of Brand Creative and Design
CATEGORIES
Packaging, Visual Design, Brand Collateral, Motion and Photo Art Direction, Campaign, Social, Site and Media
We launched this new product campaign in Spring 2022. As the Head of Brand, Creative and Design, my responsibilities included full cycle campaign work, establishing the visual library, evolving brand guidelines, and building email templates, a website, and social creative. I worked with the Chief Marketing Officer and the Founder to direct the marketing campaign with Red Antler, creating stories that inspire humanity and technology across a variety of audiences and media.
The brand identity references the cyclical nature and liquidity of the product. An abstract representation of the pods at the top of the Shifter Bottle. The contrast in line weight gives dimension and represents the shifts in your day.
The bottle that carries and blends your nutrients that moves with you. Nutrition and hydration that stays in sync with you all day, every day.
The app connects to your Wellness Bottle as part of your personalized wellness experience. Track progress on your hydration and daily goals, set a drink reminder, celebrate achievements and set light ring notifications.
Get To Know Your Bottle
Product Page
App
Strong visual sensibility, an ability to build a cohesive narrative from a lot of moving parts, and an understanding of the balance needed to strike between humor and aspiration. Blueshift is the new wave of vitamins and minerals. No more pills. Just add pods and blend.
Film Director: Catherine Orchard
Visual Engineering: Flambert
40 blends in 12 categories to choose your supplements.
