Have More Than One—
NARS Cosmetics liquid blush campaign
"I want to give products a character and an identity and I want people to remember the names” — Francois Nars, Founder and Creative Director
ROLE
Director of Art and Digital Design
CATEGORIES
Interaction Design
Art Direction
Media
NARS Orgasm Blush is a heritage luxury product within the brand’s portfolio. Together with marketing leads, external digital development partners, the product team, and the Head of Copy, we launched the HAVE MORE THAN ONE campaign to showcase the growth of the iconic product offering. This campaign featured the Orgasm powder blush to a liquid blush variant.
As the Global Director of Creative and Digital Experience, I led and executed on website and mobile experience, visual storytelling, and product photography; in addition to overseeing user experience design, art direction, and brand evolution.
Below includes the site experience, product components, and identity for the collection. This work was an opportunity to focus on the core of what makes NARS, NARS: an audacious and unexpected experience with imagery that was impactful and explosive, highly textural and intriguing. The resulting assets were not only dynamic in movement online but also used in events, OOH and retail globally.
For the collection anniversary, a branding initiative aims to capture the essence of the collection and give it a distinct identity and logo. The unique color palette reflects the nature and beauty of the hues found in the iconic Orgasm shade applied to packaging, print and digital use.
The NARS brand is all about being audacious, bold, and daring. To capture this essence, the Orgasm campaign exudes a playful, light-hearted, and ethereal vibe.
Film Director: Charlotte Wales
Experience the campaign. Dynamic movement, dependent on the user's scroll, showcases the graphic elements of the site and contains multimedia and interactive elements broken into segments.
Multi-speed parallax
Blush shade selector
Wallpaper download
Quick shop
Development by Koalition: Project, Awwwards: Honorable Mention
Dynamic and textural. With a focus on showcasing the full assortment of the Orgasm shade in the collection, highlighting the variety and richness of the product offerings.
