BAD HABIT — Skincare Launch
An incubator, accelerator, and curator of beauty brands in San Francisco
ROLE
Sr. Manager of Digital Design and Direction
CATEGORIES
Website design, Digital Creative
Bad Habit is a new product line campaign that we developed and launched. We created digital designs that embody a conversational, upfront approach to self-care.
As the Director of Digital Creative for this campaign, I was responsible for all Creative, including website story flow, email story flow and templates, and key landing pages on Morphe.com and retail partner site. The work you’ll see below shows how the creative appeared in all the digital touchpoints for launch. The bold product and innovation supports an identity and brand system designed by the talented folks at Aruliden Agency.
Bad Habit's header features interchangeable brand colors behind the logo, creating a dynamic visual impact. The footer elegantly concludes the site, incorporating a social community index and radiating good vibes.
Each shopping category is thoughtfully identified with icons, enhancing the user experience and making navigation intuitive.
In partnership with the marketing team lead, I built the Bad Habit Brand Website on Shopify, including: Home page, Quick Fix and Daily Essential pages, Brand Philosophy and Story, About Emma (Brand Ambassador), Product page, Email strategy, Bad Habit x Morphe landing page, and key social creative.
The design foundation of having both editorial and mechanical in mind. Combining storytelling with systematic organization of information and products.
The product page featured a demonstration showcasing how to use the product, comprehensive details on key ingredients and benefits, and insights into results and reviews.
