#NEVERFAKEIT—
NARS Cosmetics mascara campaign
An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula.
In an incredibly competitive mascara market, the brand maximized the creative assets and planned a cohesive experience across channels to break through the clutter of the competitive mascara market and bridge the gap from awareness to purchase among women 18-34.
Through a balanced, cross-channel, multi-touch point campaign, able to exceed goals across the entire campaign:
The campaign reached 72% of women 18-34
During the campaign, search interest lifted by 329% for NARS as a brand, showing a direct correlation between brand interest and our campaign efforts
The campaign lifted site traffic by 15%
ROLE
Director of Art and Digital Design
CATEGORIES
Out of home, Interaction design, Website, Photo art direction
Out of home
Campaign messaging was displayed on buses, taxi, bus stations and Union Square station in NYC.
Art Direction
Dynamic photography, on model product application, before and after and texture.
