The New Power Couple— NARS Cosmetics lip pigment launch
The matte liquid lipstick collection is inspired by rebellion and self-expression of the Rock and Roll era.... sultry and bold attitude to the new highly saturated lip pigments.
ROLE
Director of Art and Digital Design
CATEGORIES
Photo art direction
Creative strategy
Interaction design
Out of Home
Digital animation and production: Leo and Nick
Art Direction
Product photography, animation and interaction design.
Global usage
Digital, print, out of home, paid media, Times Square screens and social channels
Website
For the site launch, how-to film was added along with a tool for pairing lip pigment with a lip pencil.
