Radiant Defense,
Break up with Makeup
Rodan + Fields is a premium skincare brand built on a legacy of innovative dermatology-based skincare products backed by clinically proven results.
Radiant Defense was an MVP product campaign that we built and launched in the Fall of 2019. As the Associate Creative Director for this campaign, I strategically led the end-to-end creative process while overseeing a team of agency partners and managing an internal team of Art Directors, Designers, Copy Directors, and Creative Strategists. Under my guidance, we created a seamless elevated content experience at every brand touchpoint, driving excellence in graphic design, typography, photography, illustration, layouts, color strategy, motion, interaction and experiential design.
The work you’ll see below shows how this campaign came to life through educational materials, a website, product and talent stills, and an application video. We used data and customer research to address gaps and inform design decisions that generated increasingly effective campaigns.
ROLE
Associate Creative Director
CATEGORIES
Video and animation, Creative strategy, Website, Photo art direction, Agency partnership
Photography + Video Credits — Jai Odell and Josh Dickinson
Radiant Defense SPF 30 promotes naturally smoother and radiant skin over time while delivering instant coverage.
Creative Direction
Stylized and how–to videos, animations, product photography with focus on efficacy and shade extensions.
Global usage in digital and print, convention, social channels
The website is a focus on efficacy, ingredient story, before and after images, quick shop and results and how-to use video.
