Ring x Thorns
As part of Ring’s partnership with the Portland Thorns, I led creative for stadium branding assets, collaborating closely with the Thorns’ in-house creative team — crafting assets that elevated the fan experience, highlighted community connection, and celebrated the Thorns’ identity through Ring’s lens.
ROLE
ACD
CATEGORIES
Brand Collateral, Motion and Design Direction
Portland Thorns FC secured a landmark sponsorship with Ring, positioning the brand as the front-of-kit sponsor in a multi-year deal that redefines visibility and support for women’s sports.
The work helped launch one of the most high-profile NWSL brand collaborations to date—earning widespread visibility for Ring while deepening engagement between Thorns players, fans, and the Portland community.
As part of Ring’s partnership with the Portland Thorns, a community-driven match-day experience that honored Oregon firefighters deployed to LA and supported fire-impacted teens through a $10,000 donation to Altadena Girls.
The event celebrated the bond between Portland and LA, blending purpose with fan engagement through custom giveaways, interactive contests, and branded installations—highlighting Ring’s commitment to connection, resilience, and community care.
Ring brought the partnership to life with fan-first activations, including limited-edition Ring x Thorns scarf giveaways, a “Find the Ring” contest, in-seat prize drops, and a Ring doorbell photo booth—all designed to deepen engagement and celebrate the community in fun, memorable ways.
