How–To Videos
The films address simplified usage, illustrates finer product points and helps viewer understand where to include a product in their 3 (+) step regimen. Casting based on target concerns for various demographics.
Overall objectives for long and short form:
+ Regimen & Step Number
+ How Much To Use
+ Application Tip
+ Ingredient Benefit
+ Long-term benefit
By answering a few questions about your concerns and skin type, a customer will receive a customized skincare routine.
The how–to videos were added to the Solution Tool to demonstrate ease of use and efficacy. Both elevated and educational on site but also approachable for social use.
