In–store Kiosk App
To bring omnichannel in store, an interactive in–store kiosk offering information on new product launches, brand history, artist tips and how–to videos on achieving an artist look, bringing digital experience to brick and mortar. The app was easily updated and content pushed out wirelessly to the store.
This app integrated campaigns with quick turnarounds based on seasonal product releases — partnered with an agency to devise flexible campaign platform (that integrated with existing CMS) to create interactive experiences with ease.
Concealer Finder
As NARS expanded their concealer offerings, an online finder for digital shoppers to find their best concealer match. Through the interactive, matching skin tone and coverage preferences. This experience includes a before/after toggle, how–to application video and reviews.
Pro–Palette Drag + Drop
To bring professional artistry to everyone, launched a Pro–Palette with a seamless and inspiring experience by drag and drop to build a custom collection of shades. Availability was for limited time and became a permanent offer on the site due to demand and successful sales.
TMall
After experiencing exciting growth in Asia, NARS opened a dedicated shop on Tmall. I partnered closely with the local market to build the site experience, digital makeup application and creative assets (brand story, product launches and core product line).
Animation for Tmall launch