With experience shaping and scaling brands, I bring a strategic, hands-on approach to visual storytelling. I’ve led identity, campaign, and system design across startups and global organizations — connecting brand, behavior, and culture to drive lasting engagement. Whether in lean teams or cross-functional orgs, I thrive at the intersection of concept and execution.


Below are a few highlights.

 

CES 2025,

Ring Home,

Ring x Thorns

Ring


Connected technology, home security, neighborhood trust and real-time awareness.

 


Ready. Set. Flow.

Blueshift Nutrition


Nutritional science, supplements, hydration tracking app. and smart bottle.

 


Bad Habit

FORMA Brands


Incubator, beauty accelerator and influencer network.

 


Harmony Collection

Beautyrest


Sleep and well-being, sustainable design and luxury innovation.

 


Have More Than One

NARS Cosmetics

Retail Experience
UX Design
Art Direction (cont.)
Out of Home
S/S Collaboration

Beauty, artistry, fashion and lifestyle.

 


Rodan +Fields

Pore Cleansing MD System,

Radiant Defense


Clinically proven, Dermatologist-based and award-winning products, B2B and DTC.